In a bid to enhance and promote the company’s existing platforms, Apple is giving the world a new reason to watch developers on TV with the launch of its new reality Tv Series called Planet of the Apps! (close enough yeah?hehehehe)
The show will feature four of the world’s most culturally influential entrepreneurs; Will.i.am (who is also a judge on the British version of The Voice); actresses-turned-entrepreneurs Jessica Alba and Gwyneth Paltrow; and Vaynermedia founder Gary Vaynerchuk. And will apparently work just like the VOICE (the music show, people!) but in this one, contestants will have 60 seconds to pitch their apps while descending an escalator (Yes, really.)
If they’re lucky, one of the judges will agree to partner with them. If they’re super lucky, multiple judges will want to partner with them and they’ll get to pick which one they move forward with.
Once they pick an advisor, the contestants consult with “tech luminaries” from companies such as Yelp, Uber, and Musical.ly.
Watch the trailer below