Multi-Talented New School rapper Ycee is joining the KUI Family. Festac Born artist known by many as the “New School” Jagaban will feature in series of campaign for KUI across various marketing mediums – rolling out from May 2016.
KUI is introducing its personal care brand with its first set of unique hair products that have been designed to beautifully treat natural hair, softening & growing it to give that perfect finish. KUI boasts of a range of made in Nigeria products with ingredients ranging from Tea Tree Essential oil, Cinnamon and Shea Butter at the best quality. These products are great for all kinds of hair and can be used by both genders.
“Ycee is a talented hip-hop artiste who has made his mark in the music industry and continues to wow his fans by consistently dropping great tunes. He is Tinny Entertainment’s frontline artist, forayed into the music industry in the year 2012 with the single “Smile On Me” and the sky has been the limit ever since he bagged two nominations at the 2015
Nigerian Entertainment Award, a 2015 AFRIMA nomination and was the winner of the keenly contested Rookie of the Year award at the 2015 HEADIES.
Ycee has stated, “ I’m happy to be KUI’s brand ambassador and really like how my hair feels after using their products.”
KUI believes Ycee is an ideal fit due to his distinctive hair and personality that suits the KUI mantra of being true to yourself. Ycee, and his team, believe in KUI’s products and ideals hence, both parties are looking forward to working together.
KUI, which means star in Ijaw, aim to change the fabric of our society by making products that are inspirational, aspirational, trusted and valued. They have their sights on controlling the integrity of their identity, while building on the ideals of self-growth, love and appreciation.
At KUI they believe in individuals realising their maximum potential. They believe we are our KUI selves when we are our true selves. They believe individuality is undeniably beautiful and to be truly beautiful is to be completely in love with you.