After dropping hints about the name of his new album, Eminem confirmed Revival will be released Dec. 15.
Back in October, music manager Paul Rosenberg posted an Instagram photo featuring an ad for Revival, a phony drug company claiming to treat “Atrox Rithimus.” Reddit users quickly learned the fake advertisement was part of a larger campaign to promote Eminem’s new album. The campaign even featured a website, commercial and phone number—all littered with clues tying back to Marshall Mathers.
Playing off of the campaign, Eminem posted a video about Revival on Twitter and Instagram along with the album’s release date.
“Today I have great news for all of you suffering from AR,” a man said in the video. “You see, Revival isn’t a medication at all. Revival is the name of the new album for Eminem and it’s coming out December 15. On behalf of everyone who took part in the Revival campaign, thank you. Don’t worry, you won’t be seeing us again.”