That’s right: Bad Girl RiRi is opening the doors of her first-ever fashion stylist and beauty agency, called Fr8me, with managing partner Benoit Demouy. The Los Angeles-based firm will represent industry talent in booking A-list events (you know, red carpet styling, editorial makeup; the big leagues), and has already recruited the talents of Mylah Morales(he’s Riri’s awesome makeup artist), Taraji P. Henson’s stylist Jason Bolden and more.
“Hair, makeup and styling play an important role in creativity,” Rihanna told The Hollywood Reporter, who were first to break the news. “I am very involved with that part of my process, so this agency was an organic thing for me to do.”
“Our goal is to have a stellar reputation,” Demouy also told The Hollywood Reporter. “The industry’s changed so much—rates have gone down, and clients just grab images off social media, trying to bypass paying artists. But we’re concerned with social media, too—we’ll take a makeup artist with 500,000 followers over someone else.”