2 Chainz’s “Dabbin’ Santa” Christmas sweater seemed like a genius idea to most, but just how genius may come as a surprise. The trendy play on the holiday “ugly sweater” trend earned the rapper a cool $2 million in revenue, according to his new interview with Forbes. After assembling a 70-person team to bring the designs to life, 2 Chainz used the campaign to help do charitable Christmas deeds, but not without the help of his famous friends.
“We made close to $2 million in revenue,” he revealed. “I had a numerous amount of celebrities helping with the shirt. It was on the NFL, it was on TNT, it was on Good Morning America, it’s on ESPN . So I could not continue receiving those blessings without giving back at the end of the day.”
2 Chainz also revealed that his “Dabbin’ Santa” sweaters were a long time coming. Dating the idea’s inception back “a couple years,” the rapper noted that the “dab” dance was just the perfect time to move forward.
“I don’t want people to think this was an overnight success. We’ve been trying with a bunch of designs for a couple years now,” he said. “This is just timing meets opportunity. There’s the whole dab thing, and Atlanta’s always been somewhere that actually moves the culture a little bit. We have been the backbone of hip-hop for the past couple years. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own.”
‘Tis the season to be TRUUUUUU. Read 2 Chainz’ full interview with Forbes here.