Chimamanda Ngozi Adichie talks Double Standards, her New Book, Feminism as a Marketing Strategy & More

Chimamanda Ngozi Adichie’s new small book, entitled “Dear Ijeawele, or A Feminist Manifesto in Fifteen Suggestions”, is based on a 9,000-word advice letter she wrote to a friend on how to raise her daughter as a feminist.

The book was officially released yesterday and leading up to the release Chimamanda has been doing some press rounds. Over the weekend she was spotlighted by Guardian UK and she talked about the new book, on feminism being used as a marketing strategy, double standards and more.

On feminism being seen as “mainstream” she said “I’m already irritated. This idea of feminism as a party to which only a select few people get to come: this is why so many women, particularly women of colour, feel alienated from mainstream western academic feminism. Because, don’t we want it to be mainstream? For me, feminism is a movement for which the end goal is to make itself no longer needed. I think academic feminism is interesting in that it can give a language to things, but I’m not terribly interested in debating terms. I want people’s marriages to change for the better. I want women to walk into job interviews and be treated the same way as somebody who has a penis.”

Head to Guardian UK for more deets!

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