@KylieMinogue Beats @KylieJenner at Trademark Battle Over The Name ‘Kylie’

Sometimes, sharing the same name with a fellow celebrity can be a pain in the ass.

This dilemma reportedly led TV star Kylie Jenner and long time singer Kylie Minogue to court. And sadly, Kylie Jenner just faced the harsh reality that she’s not the only one entitled to her first name.

According to papers filed with the US Patent and Trademark Office (USPTO), in April 2015 Jenner attempted to register the mark “KYLIE” in the US for “advertising services” and “endorsement services”.

TV personality Kylie Jenner attends Marie Claire's Image Maker Awards 2017 at Catch LA on 10 January 2017 in West Hollywood, California.Image copyrightGETTY IMAGES

In response, Minogue’s team filed their opposition in February 2016, citing possible confusion and “damage” to Minogue’s branding.

They noted Minogue was an “internationally renowned performing artist, humanitarian and breast cancer activist” who already owns Kylie-related trademarks in the US in several industries, as well as the website www.kylie.com.

Jenner, on the other hand, was dismissed as a “secondary reality television personality” who had drawn criticism for her “photographic exhibitionism and controversial posts” on social media. Ouch.

Screenshot of tweet by Kylie Minogue on 28 February 2016Image copyrightTWITTER / @KYLIEMINOGUE
The case was suspended at least twice in 2016 for settlement negotiations.

On 19 January Minogue’s team withdrew its opposition, which means Jenner’s application could proceed.

This raises the possibility that they agreed to a settlement.

The BBC approached both sides, but Jenner’s lawyers declined comment, and Minogue’s team did not respond. The USPTO does not comment on individual cases.

However, a rep for Jenner said the “Keeping Up with the Kardashians” star and Minogue “have resolved the matter extremely amicably.”

 

Screenshot of Kyliecosmetics.comImage copyrightKYLIECOSMETICS.COM

Image captionKylie Jenner, who is known for her full-looking lips, released a range of lip glosses last year

But meanwhile Jenner appears to have conclusively lost another battle to trademark her full name.

In November 2015, Jenner’s lawyers separately tried to trademark the name “KYLIE JENNER” for a long list of clothing and accessories. But this was rejected in July last year.

On 23 January, Jenner’s team appealed against this decision.

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